Chapter 15 Quiz

1. Most communication problems emerge because there has been not enough information disseminated.
a. True
b. False

2. The communication goal of ___ involves teaching about how executives make major decisions and clarifying the links between organizational and employees’ goals.

a. Training
b. Coordinating
c. Inspiring
d. Educating
3. According to your authors’ hierarchy of communication goals, the communication goal of “coordinating” is more difficult to achieve than “informing.”
a. True
b. False

4. Audience analysis includes which of the following components?

a. Determining which groups of people congeal around a general point of view on an issue
b. Formulating core messages for the audiences
c. Isolating key facts that you know about each audience
d. All of the above are components of audience analysis
e. a and c
5. What do your authors recommend for developing an effective communication system?
a. Rely on one primary channel for important messages
b. Develop multiple rich and meaningful messages to convey the essence of the leader’s vision
c. Identify and utilize opinion leaders

d. All of the above